I may be alone in this, but I'm the type of person who will plan an extravagant, exciting themed party, complete with decorations, costumes, food, games, prizes, etc. and then forget to send the invitations. Party day arrives, and I have been slaving all day in the kitchen. The entire apartment is transformed.
Three people show up, usually the three who helped put up the decorations.
Why? Because I either neglected to send the beautifully crafted invitations, or I sent them out yesterday.
Marketing a shop is like party planning in this way. Your shop could be flawless, but if you forget to send the invitations, no one will see it.